Production Department
Nature America, Inc.
345 Park Avenue South, 10th Floor
New York, New York 10010-1707
Tel: 1.212.726.9307
Fax: 1.212.696.9751
E-mail: ad_traffic@natureny.com
FTP: ftp.nature.com user id: Anonymous password: your e-mail address
ISDN: (2 lines) 1.212.726.0925 or 1.212.726.0926
Wam!net is also available for transmitting your files - please call for details. If using ISDN or Wam!net please follow with fax and e-mail notification to: ad_traffic@natureny.com

Web Advertising Specifications
Advertisers who wish to advertise on the web should discuss availability and specifications with their representatives, as listed on this web site. Deadline: Electronically supplied materials are due 7 business days before the scheduled start date. Conventionally supplied materials are due 14 business days prior. Material Specifications: Banners must be 155 x 40 pixels, in .gif format via disk, email, ISDN or Wam!net. Color gamut of a banner should be restricted to the 216 color Netscape Color Cube. Additional details on the color palette of Netscape Navigator and Microsoft Internet Explorer can be obtained from http://www.lynda.com/hex.html. Optimize banners by making the final file size as small as possible, no larger than 10k. Incorrectly sized banners will be proportionately scaled to fit on a neutral background. Conventionally supplied banners will be assessed a one time fee of $250. Please specify the URL to which the banner ad is to link.

Mechanical Specifications for Print Advertising
Advertisements must be supplied as right-reading, emulsion-side-down negatives at a maximum of 133 lines per inch (52 lines per centimeter), with registration and crop marks included. Film should conform to SWOP standards (http://www.swop.org/newswop.html). Two-, three-, and four-color advertisements must be accompanied by a film-based proof (we cannot guarantee accurate color reproduction from other types of proofs). Black-and-white advertisements must be accompanied by a contact or film-based proof. Because of quality concerns, we cannot accept camera-ready material except for unscreened text- or line-only advertisements. NOTE: Advertisers inserting process two-color advertisements should supply film as follows: Yellow - black & 100% yellow; Blue - black & 100% cyan; Red - black, 100% magenta, & 100% yellow; Green - black, 100% yellow, & 100% cyan.

Digital Specifications for Print Advertising
Advertisements must be supplied with a maximum of 133 lines per inch (52 lines per centimeter). Registration and crop marks need to be included. File should conform to industry standards. Two-, three-, and four-color advertisements must be accompanied by a dot-based digital proof (we cannot guarantee accurate color reproduction from other types of proofs). Black-and-white advertisements must be accompanied by a proof. NOTE: Advertisers inserting process two-color advertisements should supply film as follows: Yellow - black & 100% yellow; Blue - black & 100% cyan; Red - black, 100% magenta, & 100% yellow; Green - black, 100% yellow, & 100% cyan. All colors should be converted to process separation unless PMS color is purchased. Advertisers who wish to supply advertisements in digital form should discuss availability with their representatives listed on this web site. Contact production department regarding program.

All materials mechanical or digital, will be destroyed after one year unless otherwise requested in writing.

Insert Specifications
Advertisers can supply preprinted inserts for binding or tip-gluing. They should discuss specifications and rates with their representatives. Three sample copies of an insert must be sent to the production department for inspection and approval one month prior to the issue date of insertion. Approved inserts must arrive at the printer two weeks prior to the issue date to guarantee insertion. We are not responsible for shipments that are delayed for any reason. Please check with publisher for details on international shipments.

GENERAL CONTRACTS & REGULATIONS

Publisher's Protective Clause
Publisher reserves the right to edit or reject copy. The advertiser agrees to indemnify the publisher and hold harmless from any and all demands, claims or suits arising out of the publication of any advertising accepted and from any and all loss, cost, damage or expense, including attorneys' fees, sustained by the publisher in connection with any such demand, claim or suit. No conditions, printed or otherwise, appearing on space order, billing, or copy instructions which conflict with the publisher's policies will be binding on the publisher. The publisher will not be liable for any consequential loss or damage occasioned by the failure of any advertisement to appear from any cause whatsoever, nor does it accept liability for errors in any advertisement published, nor for its failure to appear on any specified date. Conditions applying to an order should be incorporated in the order. Printed conditions on orders will not be accepted as binding. Copy matter must conform to publisher's published requirements; any additional work involved will be charged back to the client. Orders subject to contract discount must be completed within 12 months, (Jan-Dec). Credit accounts are strictly net and must be settled within 30 days of receipt. If an account is overdue, the publisher reserves the right to suspend insertions.